Plymouth, MI · 2024 XPEL Michigan Dealer of the Year

Growth Plan and HQ

Prepared for Mike and Jennifer Discher by Brandon Wilcox, Dream Venture · Nov 5, 2026

What we built for Performance Tint

Everything here is already built, with your name, your team, your films and your photos in it. Tap Open on any line to see it.

A new website

Home, Builds, Home & Office film, Partners, Service Areas, quote requests, and 19 town pages written for the towns you serve.

Open

Window film preview

Pick a film and see it on a real home or storefront, day or night, with true-to-life reflections, before anyone commits.

Open

Your Google listing

Your listing, reviews, photos and partners working together to bring in calls. Tap Our plan first, then Open to see your listing today.

Open

Dream HQ

Your shop on one screen: schedule, job board, cut list, offices, break room and time clock.

Open

Social posts

Your team snaps photos or records a quick video on any job right from the HQ. Claude writes the caption and a Google post, Mike approves, and posts go out on a steady weekly schedule to Instagram, Facebook, TikTok, YouTube and Google.

Open

Customer check-in

The customer scans the counter QR and confirms their films on their own phone (try 734-555-0111), then relaxes in the lounge.

Open

Life HQ

Family calendar, bills and service reminders, kept apart from the shop.

Open

Your questionnaire

48 questions that turn all of this into your real system, built around how you already work.

Open

Getting the phones ringing

People find a tint shop by searching Google on their phone, and Google only sends them to a site it understands. Your new site has a label on everything, so Google knows who you are, what you do and which towns you serve. You keep performance-tint.com.

A page for each town

Someone in Canton searching "window tint Canton" lands on a page made for Canton. 19 towns, from Plymouth to Brighton.

Open

All your service areas

Every town you serve in one clean list, plus a ZIP box for customers farther out.

Open

Homes and businesses

XPEL VISION for houses, offices and storefronts, a second line of customers.

Open

Proof up front

Dealer of the Year, 5.0 stars and real builds: McLaren, Corvette C8, Huracán, RS 7.

Open

Your partners

XPEL, M1 Concourse, Modded Detroit, WrapDET and Universal Glass + Metals, named and linked.

Open

Call and quote buttons

One tap calls the shop from any page, and quote requests come straight in.

Open

Your current website

Opens the site you have today in a new tab, so you can flip back and forth with the new one.

Open

A quick SEO tutorial

SEO means helping Google and other search sites understand your business, so they show you first when someone nearby searches for tint.

Robots read the site. Google, Bing and Apple Maps send robots that read every page of a website, over and over, day and night. AI search tools like ChatGPT lean on what they find.
They file you by topic and town. Each page title tells them what it is about, like "Window Tint in Novi, MI | Performance Tint". That title is also the blue headline people see in search results.
A hidden business card. Tucked in the page code is a card only search engines read: name, address, phone, hours, services, towns served and the 5.0 rating. That is how Google can show your stars, hours and map pin right in the results.
They check your facts match. Google compares that card with your Google listing, Facebook, Yelp and XPEL's dealer locator. When everything matches, it trusts you more.
One real page per town. When someone in Canton searches "window tint Canton", Google wants a page clearly about Canton. Real town pages win. Copy-paste ones get ignored.
Pictures need words. Google can't see a photo. It reads the short label behind it, like "McLaren 765LT with XPEL PRIME tint at Performance Tint in Plymouth".
Links from partners count as votes. When XPEL, M1 Concourse and your other partners link to your site, Google treats each link as a trusted business vouching for you.
Fast and phone friendly. Most tint searches happen on a phone, and Google ranks fast, easy-to-use sites above slow, messy ones.
Reviews and a busy listing. Fresh reviews, replies and photos on your Google listing decide who shows up in the map pack, the top three shops on the map.

The result: when someone nearby searches "window tint near me", Google picks the shop it understands and trusts most. The new site is built so that shop is Performance Tint.

Why the new site wins on Google

Google decides which tint shop to show by asking the same few questions about every website. Here is how each site answers them.

The big oneYour current site has about 570 town links that point to roughly 116 copy-paste pages, some still with "Lorem" filler text, and three different phone numbers. Google reads that as filler and can't tell which number is real, so the whole site ranks lower. The new site fixes all of it.

What Google reads on today's site

Leftover template parts from the company that built the current site. Shoppers mostly don't see them, but Google reads them on every visit. Tap each one.

A phone number that isn't yours

The Free Estimates section and the town pages list (734) 228-4180. That isn't the shop's number. A customer who wants a free estimate can call it and never reach Performance Tint. On their Plymouth page it's in the Free Estimates box at the bottom right.

On their site today

(734) 560-2198 · top of the site
(734) 361-1739 · military discount button
(734) 228-4180 · Free Estimates + town pages

Town pages we checked

Detroit ..... 560-2198 · 228-4180 · 361-1739
Allen Park .. 560-2198 · 228-4180 · 361-1739
Plymouth .... 560-2198 · 228-4180
Novi ........ 560-2198 · 228-4180
Canton ...... 560-2198 · 228-4180
Ann Arbor ... 560-2198 · 228-4180

25 more town pages within 25 miles of Plymouth

Plymouth Twp · Northville Twp · Westland · Garden City
Wayne · Redford · Farmington Hills · Farmington
Dearborn · Dearborn Heights · Inkster · Romulus · Taylor
Belleville · Ypsilanti · Southfield · Wixom · Walled Lake
South Lyon · Lyon Twp · West Bloomfield · Van Buren Twp
Commerce Twp · Southgate · Lincoln Park

All 25: 560-2198 · 228-4180 · 361-1739

Where the other two numbers sit in the code (Westland page)

Search 361-1739  
  1. Top bar, next to "Request Call Back"
     tel:(734) 361-1739
  2. Contact Us block, under "6142 Gotfredson Rd"
     (734) 361-1739

Search 228-4180  
  1. Coupon box, after "Must mention this coupon"
     tel:(734) 228-4180
  2. Hidden reviews block, after "CO CTA LEAD IN"
     tel:(734) 228-4180

How to show the code (the button opens the normal page first)

1. Click "Open Westland page" below.
2. On that page, press Command + Option + U.
   A new tab opens with the page code.
3. Press Command + F and type 361-1739,
   then 228-4180.

In Chrome you can also paste this in the address bar:
view-source:https://www.performance-tint.com/sap/auto-tinting/westland-mi

Safari: first turn on Settings > Advanced >
Show features for web developers.

We checked 31 town pages. The wrong number is on all 31, and 27 of them have all three numbers in the code. A customer gets a different set of numbers depending on which town they search.

Why it matters: Every call to the wrong number is a lost job, and three numbers tell Google the shop's details can't be trusted.

Open Westland page (numbers in the code)Open Detroit page (all three numbers)Open Plymouth page (Free Estimates box)

The wrong number hidden in the page code

Besides the Free Estimates box, the town pages hide a second copy of (734) 228-4180 inside a blank reviews block that never got filled in. Shoppers can't see it, but Google reads it.

Found in the Plymouth page code

CO HEADLINE
CO BODY
CO CTA LEAD IN
(734) 228-4180

To show it live: open the Plymouth page, press Command + Option + U, then Command + F and type 228-4180. In Safari, first turn on Settings > Advanced > Show features for web developers. Chrome works right away.

Why it matters: On every town page, Google sees a number that isn't the shop's tied to Performance Tint.

Open their Plymouth town page

"Lorem ipsum" filler text

Lorem ipsum is fake Latin that web designers use as a stand-in before the real words are written. Their home page still has it under five blank headings, plus a form titled "Request Lorem Epsom". Most of it is hidden from shoppers, but Google reads every word in the page code.

Found in their page code

Request Lorem Epsom
New Title
Small Title 11
Lorem ipsum lorem ipsum lorem ipsum lorem ipsum ...
Small Title 12 ... Small Title 15  (same filler)

To show it live: open their home page, press Command + Option + U to see the page code, then Command + F and type Lorem. In Safari, first turn on Settings > Advanced > Show features for web developers. Chrome works right away.

Why it matters: Google sees unfinished pages and trusts the whole site less.

Open their home page

A map link named "Hibu Plumbers"

Hibu is the company that built the current site from a template. One of the "Get Directions" links on their home page still carries the template's sample name, "Hibu Plumbers", next to the shop address. Tap the button below: it opens that exact link, and "Hibu Plumbers" shows in the Google Maps search box.

Found in their page code

Get Directions  →  maps.google.com/maps?q=6142 Gotfredson Rd, Plymouth, MI 48170, US(Hibu Plumbers)

Why it matters: Google can tie the shop address to a plumbing company instead of a tint shop.

Open their Get Directions link

Test pages and broken links

Their menu links to a test page titled "Poly Social Test". Other menu links end in "~page-item~", a blank the template never filled in, so they lead to an error.

Found in their page code

Poly Social Test  →  performance-tint.com/empty
performance-tint.com/services/~page-item~
performance-tint.com/what-we-do/~page-item~

Why it matters: Dead links waste Google's visit and tell it the site isn't looked after.

Open the test page Open a broken link

Unfilled codes in the footer

The footer has blanks the template was meant to replace with real text.

Found in their page code

{{placeholder_footer_reserve4}}
{{placeholder_footer_reserve5}}
{{placeholder_footer_reserve6}}
{{placeholder_footer_reserve7}}

To show it live: open their home page, press Command + Option + U to see the page code, then Command + F and type placeholder. In Safari, first turn on Settings > Advanced > Show features for web developers. Chrome works right away.

Why it matters: More signs of an unfinished site, on every page Google reads.

Open their home page

Town pages full of template text

The 116 town pages are the same template with the town name swapped in, and the blanks were never filled. On screen you can see "Bullet text", "Title or Question", "Gallery Heading H2" and coupon boxes labeled "CP #1 Headline". They also list a third phone number, (734) 228-4180. That number isn't the shop's, and it's also in the Free Estimates section, so a customer asking for a free estimate may call a number that doesn't reach Performance Tint.

Found on the Plymouth town page

Bullet text  (10 times)
Title or Question  (3 times)
Gallery Heading H2
CP #1 Headline · CP #1 Body · CO HEADLINE
(734) 228-4180  ← not the shop's number (also on Free Estimates)

Why it matters: Google spots copy-paste pages and ignores them, so those 570 town links bring in almost nothing.

Open their Plymouth town page

The new site is written from scratch for Performance Tint, so none of this comes with it.

Does the page match the search?

When someone types "window tint Novi", Google looks for a page that is clearly about window tint in Novi.

Current siteHundreds of town pages that are the same page with the town name swapped. Google treats that as filler and ranks almost none of them.

New site19 real town pages, each written for that town, with the service and town in the title Google shows.

Is the business information consistent?

Google trusts a shop more when its name, address and phone match everywhere it looks.

Current siteThree numbers for one shop: (734) 560-2198 at the top, (734) 361-1739 on the Military and Veteran Discount button, and (734) 228-4180, a number that isn't the shop's, in the Free Estimates section and on the town pages, like the Plymouth page.

New siteOne number everywhere, 734-560-2198, matching the Google listing.

Can Google read the business details?

Google reads hidden business details on the page: hours, phone, address, rating, services and towns.

Current siteWe couldn't confirm any on the current site, so Google has to guess.

New siteBuilt into every page, so Google can show hours and a Call button with confidence.

Is the site finished and helpful?

Google pushes down sites with filler, so even the good pages lose ground.

Current siteTemplate text like "Lorem Epsom" and "Bullet text" still on live pages.

New siteEvery word written for Performance Tint, with real answers to customer questions.

Do trusted names point to it?

Links from respected brands count like references.

Current sitePartner logos are shown as pictures. Google reads names and links, not logos, so they add little.

New siteXPEL, M1 Concourse, Modded Detroit, WrapDET and Universal Glass + Metals named and linked.

Does the visit turn into a call?

Ranking only matters if the visitor calls.

Current siteReviews are there, but the visitor has to click to see more.

New site5.0 stars and Dealer of the Year up front, and one tap calls the shop from any page.

The short version: the current site has a lot of pages, but Google sees them as copies, so they don't count. The new site has fewer, real pages that Google trusts, one consistent phone number, and proof that turns a visit into a call. Paired with an active Google listing and weekly reviews, that is what makes the phone ring.

Your Google plan

Your Google Business Profile. The map listing with stars, hours and the Call button. You add Dream Venture as a manager and the listing stays yours. We set the right categories, list every service, and add new photos and a post every week.
Reviews every week. Ask each customer on install day. The check-in can send the review link once the car is done, and every review gets a reply.
Tell Google the new site exists. At launch we register the site and ask Google to read the town pages first.
Same name, address and phone everywhere. Apple Maps, Bing, Yelp, Facebook and the XPEL dealer locator all match.
Watch the numbers together. Your Google profile shows calls, direction requests and website clicks month by month.

What you can expect, and when

Weeks 1 to 2

Listing cleaned up, photos and posts start, review requests begin.

Weeks 2 to 6

New site live. Calls and clicks from the map listing are the first numbers we watch.

Months 2 to 3

Town pages and partner links go to work, and review requests keep going out.

Months 3 to 6

We compare calls, reviews and map numbers month by month and adjust the plan.

Typical for a local shop, not a guarantee. We note this week's call count, then compare every month.

Your HQ, room by room

HQ home

Your whole team on one screen: Mike, Jennifer, Dave, Brandon W., Jordan, Brandon and Jerrod.

Open

Booking and The Shop

A call becomes a spot on the schedule. Mike assigns the work, and everyone sees it, with an Add to Google Calendar button.

Open

Front desk

Appointments, film and shades, and reminders, ready for the customer to confirm.

Open

Cut table

Film is cut once the car is in the shop, exactly as the customer confirmed.

Open

Counter card

The QR code customers scan when they walk in.

Open

Mike's desk

Customers from quote to installed, invoices, and a one-tap hop to Jennifer's desk.

Open

Estimates

Window sizes room by room, square feet added up for you, then text, email or print it on the spot.

Open

Jennifer's desk

Invoices, bills, who still owes, contracts and files, all at a glance.

Open

Payroll

Hours for every person, each day of the week, with overtime flagged. Approve the week and send it on.

Open

Life HQ

Family calendar, bills and service reminders for the trucks, mower and snowblower.

Open

How your tools plug in

You keep QuickBooks Online, your payroll company and your email exactly as they are. The HQ signs in to each one with your permission and shows everything on one screen. Each sign-in is like handing someone a key you can take back anytime, and installers never see money, payroll or customer phone numbers.

Going live

Questionnaire. About 40 minutes together: prices, how you book jobs, your tools, and who should see what.
We build your real HQ. We load your team, films, prices and documents on your letterhead, and all sample data comes out.
It lives on your accounts, so the data belongs to Performance Tint. Everyone gets their own sign-in.
An icon on every phone that opens full screen like an app.
Connect your tools one at a time, and test each one together.
The new website and Google plan go live at performance-tint.com.
Learn it and switch when you're ready. Keep the old way alongside it for the first week.

From you

What we need from you, by when

By Nov 21: QuickBooks Online, your payroll company and the shop email. Mike or Jennifer signs in to each one once, with us beside you, so we can connect it and test it.

By Dec 4: a Claude sign-in for each person who uses the HQ: Mike, Jennifer, Dave, Brandon W., Jordan, Brandon and Jerrod, each with their own email, ready for training on Dec 7.